Solution Design
We began our journey by engaging our clients in a mind-mapping exercise, creating a map. From this we identified issues with their current channels. These issues were used to strengthen the vision of providing a custom-made shirt platform.
Our first solution involved a ‘Made-to-Measure’ approach where the customer had to curate shirts by going through various choices and options. When our clients reported that while the process provided freedom to design, it was also time consuming and was leading to customer drop-off, we expanded the product scope.
Our solution then was legen- waitforit-dary Artificial Intelligence!
We used AI to get custom designed shirts with just one click. So if the customer is feeling too lazy to click, click, click or so many options are just clicking them off. The website could just be asked to make you a shirt. And tadaaaa……