TCS or Tata Consultancy Services, is in the business of selling software services. They were introducing a new product called Neo. The product was based on artificial intelligence and was targeted at large scale organizations.
Neo was a new product and thus we understood that it needed a lot of explanation. We conducted several rounds of interviewing our clients to understand a complex digital product, its audience and it features.
We created a website that looks very cutting edge, with use of custom designed graphics that complemented it. Additionally we ensured that questions and features of the product were directly addressed for potential customers. The color scheme was dark with neon effects, trying to give a feel of being modern and edgy. The fonts were futuristic, keeping in lines with product.