Role Of Design In Building A Start Up
STARTUP DESIGN INTRODUCTION
In the golden era of start ups, more and more aspiring entrepreneurs are getting on the bandwagon of new ideas and businesses. It can be intimidating at first but nothing worth comes easy. Today a business’s success parameter largely depends on its ability to engage, connect and add value to its customer’s life through following certain tricks of startup design.
The brand must strike the right chord with your target audience. Customer attraction is one of the major goals of most new business owners. Building a brand impression looms largely on DESIGN. The vision of your brand should be communicated through the fluent language of ” good design ”
Webbies being an Innovation and design company has over the years prioritized ‘great design” in business. This does not only include perfect aesthetic design but also UX Design and Design thinking to drive functionality as well as brand visibility and longevity.
As we understand and acknowledge the importance of design in branding, we enthusiastically implement the strategies of designing for a start-up. A well-crafted start up website drives the introduction of your business and builds brand credibility.
Your brand’s identity is your brand’s personality. The brand image includes a brand name, symbol, slogans, creative visuals, and statements associated with the brand.
Webbies defines “Good design to be a strategic communication medium for your start up through relevant logos, attractive posters, user-friendly websites, and eye-grabbing advertisements. ”
WE LIST DOWN A FEW ELEMENTS OF BRANDING WHERE DESIGN CAN BE EFFECTIVELY USED:
1. YOUR LOGO IS THE FACE OF YOUR START UP BRAND:
Your Start up Brand is a living breathing entity just like you and me. It seeks its very first identity from its maker which is YOU. As a visionary thinker and entrepreneur, you should be crystal clear in communicating the value of your start up. Building a brand impression looms largely on DESIGN. The vision of your brand should be communicated through the fluent language of “good start up design ”
It is only after extensive research should you list down the values of your start up brand and then make the use of relevant symbols and colors to construct the OH SO PERFECT LOGO one would regret missing out on.
One of our inspirations is Byju’s. Initially started to fill the gap of online personalized learning accessible to students of all abilities the logo signifies the ‘ window to learning concept” that Byju opens to children across all grades and topographies. The rounded B font represents Byjus and gives its service a friendlier outlook to welcome learning and knowledge. The choice of bright auber color reflects the curiosity towards in children. (add Webbies example as well with pictures)
2 WELL CRAFTED UX DESIGNED WEBSITE:
People, in general, are impatient. They want instant solutions for instant problems. Analytics suggest that 90 percent of customers have less than a 6-second attention span. This might be a win-win or a loss-loss situation for your start up.
Start up managers and designers have to keep in mind that they are new to the market. They have to leave no stones unturned to make the most user-friendly, smooth, and relevant websites.
Great websites intensify the quality of your digital presence. By ensuring easy navigation, ample and responsive call to action buttons, and an impressive layout your start up design website model can be successful. Your website should be compatible with both desktop and mobile to further accessibility.
Below we have designed a super modern website for one of our clients new to the clothing industry. Designing the future of clothing by inventing the machine fashion designer. Tissé was startup that approached us with the question can we make male shirt tailoring go online? Their target audience was corporates who belonged to the upper-middle class and the upper class.
To achieve the desired functionality, it was important for us to quickly prototype the product and test it with the user. We established a quick design, feedback, update loop to arrive at a desired online design type. We learned and added artificial intelligence to the process, to make it quicker for people to explore.
3. A WELL DESIGNED LEAD GENERATION PAGE:
Most successful digital businesses practice inbound marketing in order to provide a service of value to prospective customers. Every website should have a strategically crafted landing page.
This will navigate their customers through a marketing funnel which will lead them to a super responsive landing page. The page will enclose a form that will ask for the user’s detail. This step is crucial because you will be getting leads from your potential target customers. Once they put in their details you can provide them with high-value content in the form of eBooks, podcasts. video lessons, webinars, etc.
A landing page is not only one of the most important components of your website but also for your Start up as it will record the needs and demands and other information of the target customers. When you provide your customers with free valuable content and trigger them to identify a problem, they are more likely to hail you as experts and come to you for a solution. Make sure to make a smooth user-friendly landing page with clear CTA buttons to enable user accessibility.
4. CONTENT WILL ALWAYS BE KING:
Absolutely relevant content is what drives the marketing of your start up. Your website content should communicate the values and goals of your brand. A standardized website content delivers the right message and branding for your audience.
Your taglines must represent a definite value proposition and relevant keywords should be researched and implemented. The content should be engaging and persuading, triggering them to take action.
The correct choice of visuals and videos also makes a positive difference and has much more potential to move and influence your audience.
5. KEEP A FLEXIBLE WEBSITE :
Trends keep changing at lightning speed. Your website cannot be perfect in one shot. Don’t even try to make it perfect. It should be regularly upgraded to be in sync with the latest website functionality trends. You should be open to new ideas and trends and try to incorporate them into your website. For example, Hand drawn design elements and illustrations are the current buzzes in the designing industry. You can incorporate it into your website as and when required and relevant.
We incorporated a Pio score recommendation tool for one of our Real estate clients. It recommends properties as per your budget, location, and preference. This is one of the ongoing trends of UX design in websites.
For more information on start up design and UX visit: Webbies Blog