An engaging website which attracted a lot of users, new and old, increased awareness about Stamp Collection and consequently business for Sukhani Stamps.
The art of stamp collection is a dying one and the target audience had to be educated before turning him to a buyer and finally a collector.
Deep-dive research on the nuances of stamp collecting and several meetings with the stakeholders to understand the knowledge required to commercialise stamp collecting.
Offering a A 14-day free, email course to educate and motivate the user towards stamp collecting. Introduction of branded collections for hobbyist stamps to make the business viable for sellers and inculcate seller's sense of pride. Separate sections for buyers and sellers.
A modern, engaging website with easy access to information and facts, building on the advantahes of stamp collection as a hobby. Lot of traction of gained from the education-driven approach.