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An out-of-the-box video attracting eye-balls in a simplistic yet innovative approach

Launch The Site

The brand is a popular coaching institute but to create an attractive and compelling video, we needed to think out of the box. The simple CA/CFA coaching angle needed to be treated effectively to attract and hold attention, while getting the point across.

Using the brick-breaker computer game layout to innovatively highlight the contradictory phenomon of the internet businesses making losses, yet scoring high on company valuation.

An out-of-the-box video highlighting on the then new conflict of e-coms in losses yet overvalued at the stock exchange, pointing at financial valuations, using the classic Brick Breaker game animation.

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