Simplifying online property search and improving customer experience for a leading Real Estate Consultant
Having amassed a huge volume of data of buyers & sellers of property over 25+ years, the need was to drive away the related fears and shorten the TAT from search to
conversion by establishing online, automated workflows and driving transparency.
A modern, dynamic, responsive website which serves both buyer and sellers, is a storehouse of information and serves as a property search portal, alongwith disrupting the way the real estate industry works.
Real Estate purchase has an inherent fear due to obsurity at many levels and the involvement of lifetime savings to buy the one basic necessity for all humans.
Multiple stakeholders, voluminic data, years of ground experience and consumer psychology had to be integrated as well as leveraged to develop transparent workflows
Proposed Pio-Score, a scoring/ recommendation engine that rates suitable property based on a buyer's needs and lifestyle. Leveraged the data and established clear, simplified customer journeys, digitalising the on-ground interactions.
Pain points of both sellers and buyers were addressed. Their years of experience drove the workflows and we digitalised on-ground consumer experiences, while keeping the transparency and information intact.