360° Racing

Project Brief

A website to promote and offer Formula-E Racing fans a chance to experience 360° racing videos, create further awareness, expand audience and drive conversions

Launch The Site

We delivered

A reinvented website which helped generate further awareness and led to higher traffic volumes. The sport as well as the technology was very well-defined.

To delve into and understand the sport as well as the technology which drives the 360° videos and communicate the same impactfully. 360° videos were very new at that time and long before Facebook introducted the same.

We read and watched multiple hours of videos of Formula E to understood the persona of the target audience. We even went on to consume 360° videos on Google Cardboard.

Build-up on the excitement through the content which flowed seamlessly to the showcased videos. Thoroughly implemented "racy" layouts with the focus on the sporting images, adhering to design guidelines and consistent typefaces for a robust UI/UX.

A classy, dark-look website with racing images and icons focusing on FAQs about the sport as well as creating excitement and delight with JavaScript animations.

Project Brief

We delivered

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Project Brief

We delivered

The Challenge

The Process

The Solution

The Results

Ready to reinvent your business?

Get in touch!