A reinvented website which helped generate further awareness and led to higher traffic volumes. The sport as well as the technology was very well-defined.
To delve into and understand the sport as well as the technology which drives the 360° videos and communicate the same impactfully. 360° videos were very new at that time and long before Facebook introducted the same.
We read and watched multiple hours of videos of Formula E to understood the persona of the target audience. We even went on to consume 360° videos on Google Cardboard.
Build-up on the excitement through the content which flowed seamlessly to the showcased videos. Thoroughly implemented "racy" layouts with the focus on the sporting images, adhering to design guidelines and consistent typefaces for a robust UI/UX.