Luvcart is an e-commerce based website which is dedicated to kids fashion. We were boarded with the task of creating a website which would target kids and their parents as their audience . We were tasked to produce a nice playful UI to attract our young minds with various fashionable outﬁts to ﬁll their wardrobes .
The ﬁrst thing we had to keep in mind was our target audience which were kids . So our research in the matter produced a lot of ideas which were both attractive as well as stylish. The client was very focused on simple yet elegant designs which we tried to reﬂect in our work.
Our team of designers had the task of coming up with a playful design for our young audience. We designed lots of artworks for the backgrounds . The use of baby pink as a background colour contrasted heavily with the whites in the foreground . We even had multiple icons designed for the job that had the fun vibe which was carried altogether.