UX DESIGN BASICS
DEFINITION OF UX DESIGN
The User Experience concept does not have one black and white definition. It has been defined in several ways by designers and product developers. In generic terms, User Experience is any form of interaction a user has with a product and service. Every aspect of this interaction is including the accessibility of the product and the experience of the user on using the product. This could be the ease with which a user accomplishes his target task or how smoothly a user is able to interact with his device or solve his problem.
CONCEPT OF UX DESIGN MADE SIMPLE:
The complex nature of UX design can confuse a lot of designers and entrepreneurs. WEBBIES strives to make it simple for you. Let’s say earlier inhabitants of a village had to cross a stream to reach another village in a boat. But with the construction of a small bridge across the stream has made the other village accessible to every person. This is as simple as it gets.
User experience is only achievable when it is fused with Design. Known as User experience design, this tenet of design has several added advantages. This is being applied and modified across websites, applications, and other digital technologies.
UX DESIGN TODAY
In today’s world, it is imperative for brands to build a digital presence and a fulfilling brand experience like never before. Building a promising user experience is as important as creating and implementing an effective marketing strategy. It was estimated that companies that incorporated UX design in their products were 50 percent loyal customers and 44 percent higher market share. We at Webbies believe that ‘ Good Design is Good Business. “
WHAT IS USER EXPERIENCE?
This is the most comprehensive definition of Design Thinking. It is the creative and analytical process of determining what a product is going to be? —what it’s going to do for people? how they’ll use it, and what it looks/sounds/feels/smells/tastes like.”
5 PRINCIPLES OF UX DESIGN:
- USER EQUITY:The design will be useful and marketable to all sorts of users for various purposes.
- USAGE INTUITION: The user needs training in application , knowledge and language to use the product.
- USER FLEXIBILITY: The user can flexibly use the product and can accommodate his own abilities.
- INFORMATION PERCEPTION. : The design of the product communicates all the relevant information. irrespective of the ability of the user to understand.
- MINIMAL EFFORT: Most UX designed products is accessible with ease without any or minimal physical stress.
APPLICATIONS OF UX DESIGN:
SOFTWARE AND WEBSITE DESIGN:
The internet and smartphone age calls for a smooth online experience for your target audience. The majority of them get to know you through your online presence. If they find your website to be inaccessible they will not bother to proceed further. This way you would lose a ton of leads. Strategic user experience design is imperative to increase target visits. Also to enhance usability on your website and promote brand visibility. From e-commerce websites to food delivery apps, every web platform is designed by a UX professional to enhance user experience.
VOICE INTERFACE DESIGN:
Voice interface designs are humanizing technology. It is in estimation that by 2022, 70 percent of people will be using voice-based searches over text-based searches. By employing Artificial Intelligence, convenience and user accessibility are at the forefront. Voice Interface Design applications like Alexa include regional languages to promote universality and user accessibility.
VIRTUAL AND AUGMENTED REALITY:
Virtual reality replaces your vision and augmented reality enhances and adds to it. Video games and Snapchat dominate our digital world. UX designers improve user immersive experience. UX designer has to be extremely mindful of camera placement and height. Their expertise lies in creating reality in a virtual environment. Augmented reality has transformed the way users interact with their devices. Transparency in utilization and user experience is key.
Team Webbies is passionate about UX design and is committed to delivering the best as per customer demands. Our strategic approach towards design is what makes us hungry to explore more in the fields of designing and innovation.