HOW TO SHOW MORE THAN YOUR BRAND FACE ON FACEBOOK
Webbies
STEP BY STEP GUIDE TO SHOW MORE THAN YOUR BRAND FACE ON FACEBOOK
Facebook is one of the most demanded platforms for entrepreneurs to market their products. After all who wants to miss the opportunity to promote their brand without burning a massive hole in their pockets so it is very important to show your brand face on Facebook.
Facebook has become the social meeting house of almost every person including teens to adults to even senior citizens who love to swipe up and down and defeat the fear of missing out on some new news or gossip.
Facebook boasts of around 2.5 billion active users around the world and that number is only increasing day by day. 140 billion businesses are already using Facebook to connect their brand to a massive audience and generate sales.
These quick success stories of these brands who are driving faster facebook engagement than your crazy favorite Mclaren car will certainly make you spring into action-
- REDBULL became a uber cool style quotient beverage for energetic youngsters. They post highly energetic Sports content on their official Facebook page and engaged their target audience. 1200% video shares on Facebook made them viral in no time. So much so that youngsters really believed that “REDBULL GIVES EM WINGS!
- TACO BELL amazingly sells on Facebook with its brilliantly curated user generated content and also hosts contests and keeps its foodies hooked.
- NATIONAL GEOGRAPHIC an educational brand which is famous for its legendary documentaries post visually amazing content on animals landscapes and cultures which their audience is in awe of.
- NIKE your favorite sports brand is the KING of Facebook branding. Their “JUST DO IT TAGLINE” along with specialized pages for specific sports keeps their audience at an all time adrenaline rush.
SO, don’t hush, JUST DO IT, pull up your socks, and join the bandwagon of the Facebook branding game.
Webbies has acquired command in social media marketing, branding, and innovation after being in the game for 12 amazing years and is here to share some simple freebie steps to kick-start your brand journey on Facebook.
STEP 1- CREATE A FACEBOOK PAGE
You can do this through your personal profile or go to facebook.com/pages/create. Click the business or brand option and get started.
STEP 2- ENTER YOUR BUSINESS INFORMATION
Enter a concise, lucid description of your business and fill in the rest of the details chosen from dropbox.
STEP 3- ADD PICTURES
Take this as seriously as you would take in updating your own profile on FB. Upload great quality profile pictures and Facebook cover which will create a wonderful visual first impression of your brand. Keep in mind that display pictures are 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so don’t put any critical details in the corners. Cover pictures must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
STEP 4- CREATE A VANITY URL
A vanity URL is anything but vanity. You need to have a specific URL for you to share with your audience. Your username should be max to max 50 easy and recognizable characters.
Click Create Page @Username in the left menu to set up your vanity URL.
STEP 5- ADD BUSINESS DETAILS
This included important information like short description (word limit 25 words) categories, location, price range, contact details Make sure that you fill in all the business details asked right from the beginning so that your customers are well informed.
STEP -6 TELL YOUR BRAND’S STORY
After filling in all the information, now is the time to communicate about your brand. What sets it apart and what is the unique selling point of your products. You can also add your brand vision.
Click on click more to add a longer description of your brand. Give them reasons as to why they should opt for your brand and engage with you. This part should be written well to attract maximum consumers and make them engage with your brand. So don’t forget to write some sugar and spice and everything nice.
STEP 7- POST CONTENT AND INVITE
Before you start inviting people to like the Facebook Page, you should post some valuable content. You can create some of your own posts and then invite people to like the age.
VIOLA! Your Facebook page is ready.
