Guidelines To Create Perfect About Us Page
WHAT IS ABOUT US PAGE?
“First impression is the last impression”. This overused idiom not only holds meaning in real life but also in the digital world. If your brand website is the face of your brand then the About us page on your website is the FACE OF YOUR WEBSITE. It is the page that offers information about your brand. Who is behind the brand?
What the brand offers and stands for? What sets you apart from your competitors? Why should your consumers trust you? How do you offer solutions and solve your customer’s problems? These are some of the points which need to be covered on the About Us page. Along with that a stellar design that resonates with your brand quality needs to be created.
Whoever said designing an About us page was the easiest part of creating a website was clearly wrong. Think about it this way? When you are meeting someone for the very first time his/ her face acts as an agent of attraction and impressions. That is why we always tend to keep our best foot forward to create a tasteful impression of ourselves. Now try putting yourself in the shoes of your website. Will a customer find your brand reliable if you have a faultily designed about us page which conveys nothing but jargon? Will he/she go beyond the first page to take a look at the quality and price of your products and services?
Whether you are creating a website for your newly launched brand or revamping your existing website,
WEBBIES enumerates 4 handy tips to make a successful About Us Page on your website:
1. CRAFT A REALISTIC ABOUT US PAGE STORY
Most About Us Pages comprises of a short paragraph just describing the brand. In short, we have observed that the ABOUT US page is the most neglected portion of the website. Just a description of your company is not enough to grab attention. You need to list down the pointers which are going to be included.
Mechanical jargon write-ups might make you look intellectual but not at all relatable. That refutes the purpose of your website if you are not able to connect with your audience. Your language should be commonplace and regular so that your audience is able to understand and resonate with your brand.
A simple story highlighting the journey of your brand creates trust among your audience. Do not shy away to mention the lowest points of your brand development as that makes your story real and human and not an out-of-the-world imagination.
Mention the problems and challenges you faced in forming and launching your brand. These provide meaning to your business and also add context. For example, if you started your multi-million dollar brand from a small four-walled room in your house, do mention it. Moving stories psychologically resonate with the audience.
4 QUESTIONS TO BE ANSWERED IN ABOUT US PAGE:
WHO?- Who are you? Who are the representatives of your brand? What kind of people work in your brand and what posts do they hold? Just like you introduce yourself to a stranger at your first meeting, you need to introduce your brand to your target audience Also include photos of your team along with short biographical sketches which include their work experience and talents.
WHY?- This gives you scope to differentiate yourself from others and highlight your unique selling points. Eg- Why did you quit your 9 to 5 job to start this new brand venture? Why was this brand launch the need of the hour? These reasons provide your audience with the confidence to explore and do business with your brand further.
WHAT?- What can you do for your customers? What ways in which can you help them? What can they expect from you and your team? It is very important to have a customer centrist approach towards crafting your ABOUT US page content.
HOW?- How do you plan on helping your customers? How will you lay out a strategy to ensure smooth and flexible operations and solutions? This gives your audience a sense of direction and also instills faith in your mode of operation.
2. ADD PICTURES AND VIDEOS TO HUMANIZE YOUR BRAND:
On a virtual level, it is easy for your customers to believe that your brand is not real or fraudulent. When there is only written content to communicate your message, then it’s natural for the audience to think that the brand is not real. A steady balance of photos and graphics is key to creating a compelling ABOUT US page
It is very important to portray your brand as a living breathing group of people who are committed towards their customers and are known to offer quality products and top-notch customer services. Add pictures of your team members and substantiate them with quirky introductions about their professional qualifications and qualities.
Remember that your About Us page is not only for your target customers but also for aspiring professionals who want to work with you. Relevant Pictures of your organization’s work culture should be included to demonstrate how life would be at work for prospective employees.
Anthyesti does it really well when it comes to a simple well crafted ABOUT US page. Though their content is really crisp and short, but it conveys the purpose of the brand directly. Media mentions column just above the header instills credibility in the target audience. They make extensive use of FAQ to answer all the basic queries about their brand taking advantage of the novice concept of the brand.
3. DESIGN SHOULD REFLECT THE NATURE OF YOUR BRAND:
Designing is something way beyond just an aesthetic outlook. Design affects the way in which your audience perceives your brand. Relevance in design is key to making a good website.
So if you are a new brand about to be launched always keep in mind the theme of your brand before zeroing in on a website layout. Choose the hues that matches with the products and services of your brand. You can also choose the right set of colors from https://color.adobe.com/create/color-wheel which comes with a color palette generator and other designing tools to help you choose the right shades for your brand website.
The best example we can site is that of the food brand ORIEN BITES. The use of the colors orange and red reflects the symbol of gastronomy. The ABOUT US PAGE highlights CONSUMER SATISFACTION, RELIABLE CERTIFICATIONS, etc. It is the perfect example of a minimalist ABOUT US Page.
4. CTC BUTTONS ARE NOT ONLY MADE FOR LANDING PAGES BUT ALSO ABOUT US PAGES:
About Us page should also have functional CTC buttons. The first key to designing a CTC button is that it should be clearly visible to the audience. The audience should be able to resort to the next action after reading the ABOUT US write-up. Most of us have low attention spans. Place your CTAs in such a way so that audience puts maximum focus on them.
A common misconception doing the rounds is that there should be multiple CTC buttons on one page. But that can confuse your audience. Strategic placement creates clarity. There can be two CTC buttons – one at the top of the page below the header and one just above the footer. This keeps it more direct and organized and gives the ABOUT US PAGE a functional, minimalist, and elegant look.
5. KEEP PROTOTYPING TO CREATE A HIGHLY UPDATED ABOUT US PAGE
This applies to not only an ABOUT US page but an entire website. Times are such that technology is upgrading every day. So no ABOUT US page can be final .
Always allow room for amendments as time goes by. Check the audience response, traffic analytics, bounce rates, and visit duration. Act up as per the data and keep altering and improving your pages. Work through the usability process and also follow the test and trial method to come up with new concepts.
WEBBIES can’t wait to check out some of your amazingly designed ABOUT US Pages. For more information visit- http://www.webbies.co