Graphic Designing Basics You Need To Know
Webbies as an Innovation and design company graphic designing runs in our veins. We are here to educate you on the basics of Graphic designing and branding. If you are a new entrepreneur or an amateur designer who is lost in the complications of branding and design then you are in the right place.
SO WHAT IS GRAPHIC DESIGNING?
Graphic designing is a system of representing and communicating ideas through visuals. In technical definitions, it is the process of visual communication and problem-solving. This is done through the use of typography, photography, iconography, and illustration.’ The field is considered a subset of visual communication design.
Graphic designing even before digital marketing existed in the form of billboards and posters. It has always been an effective tool for businesses to communicate with their target customers. Graphic designing also comes to the rescue for businesses when they have to communicate complex concepts. In this case, graphic design does not only limit itself to aesthetics but also serves as a medium to solve problems. In this scenario, graphic designing serves as a functional tool making businesses work smarter than harder.
HOW IS GRAPHIC DESIGNING A LIFEBLOOD OF BRANDING?
Branding is an important buzzword for businesses. Consumers in this capitalistic world are obsessed with brands but what exactly is a brand? The brand is much more than a LOGO. The brand is the promise that a business makes. It is a connected set of ideas associated with the business. The brand is basically a perception or an impression your target consumers have towards your product. It is usually exaggerated in most cases but if the value of your products does not equate to your elevated brand identity then your sales are likely to drop. Since branding is intangible, it can only be expressed ad represented through creative graphics and visuals. You won’t be able to speak without your voice, in the same way, brands won’t reach the audience without expressive and crystal clear designs.
3 MOST PROMINENT TYPES OF GRAPHIC DESIGN USED IN MARKETING:
1. WEBSITE DESIGN
Your brand website is the MOST important internet platform. This is where your customer will get access to the details of your product or service. Furthermore, with digital marketing booming, a website helps in capturing leads. If your website has design and technical flaws, your customers will automatically reject your brand. To keep your sales going and ease customer experience a well-designed website is a MUST.
2. USER EXPERIENCE:
User Experience is the means to facilitate easy user convenience. Most well-made websites have impeccable user experience and a smooth user interface with top-notch functions.
3. ANIMATION AND MOTION GRAPHICS:
Widely used in video games and movies, this kind of graphic endows realism to the pictures and visuals. This brings the graphics to life.
DESIGN COMMUNICATES LOUDER THAN WORDS:
We all remember our pre-school days when learning was visual. The bright red car and the poster pamphlets of animals which we used for learning still hold a place n our minds. This concept is retained in the field of graphic designing. Visuals and pictures create a hundred times more impact than words ever could. We, humans, are visual creatures and are able to retain graphics and designs for a longer time. In this case, graphics serve as the apt communication medium. Be it for marketing, sales, or organizational purposes, graphics are widely used to smooth human interactions. ( will give pictures as examples and label them)
CREATE BRAND IDENTITY:
Just like your face is one of the key aspects of your identity, a brand’s logo also represents its identity. It communicates the history behind the company as well as its purpose and goal. The Flipkart logo design represents the service of the brand that is to ease the process of online shopping and delivery. The nestle logo with its mother bird and two fledglings reflect the purpose of the brand. Nestle stands for the well-being of family health and this motto is depicted beautifully. Hence graphic design facilitates the process of building brand identity and equity.
WELL SUITED GRAPHIC DESIGNS CAN BOOST YOUR SALES:
Your company’s sales graph can impeccably climb up if graphics are strategized smartly. History has witnessed a lot of famous brands ascending the sales ladder through their quirky designs and amazing content. Graphics that are relatable and personal are a hit in the markets. Amul India is one of the prime examples. Mingling the theme of current affairs with the Amul design makes the content eye-catching and strikes the right chord with the audience. Even mutual funds companies have a smart way of strategizing graphics with content. This instills trust in the target audience and boosts sales.
GRAPHICS IS YOUR BRAND’S LANGUAGE:
Communication is the key to driving your business. Only through interesting graphics in sync with your brand ideals can communicate to your target audience. In order to get this right, you need to know the personality of your target audience. You should walk in their shoes and learn to read their minds.
While crafting designs and graphics you need to think from your target audience’s point of view. What do they like, What resonates with them? How do things make them happy? What incites their emotions? All these and more are to be kept in mind before creating designs and graphics for your brand.
The Zomato designing team is an expert in this. They create quirky designs and content which immediately incites the excitement of the audience and makes it super relevant. ( give examples from Zomato Instagram )
Webbies is a designing and innovation company and graphic designing is one of our major expertise which helps us to cater to brand identity and marketing.