Creating A Responsive Brand Website During Covid Times
WHY REVAMPING OR CREATING A RESPONSIVE BRAND WEBSITE NOW IS MOST IMPORTANT THAN EVER?
With the Covid-19 wave making our world topsy-turvy, all businesses are bearing the brunt of post-corona economic landslide. As Social distancing becomes the new reality , traditional marketing has already become a thing of the past. More and more brands are joining the bandwagon of super responsive brand website. The scope of Digital marketing is at an all time high and this is likely to continue in the years to come. In this case your responsive branding website is one of the major elements in your branding game. Corporate websites building is very common but Strategic websites building are more uncommon than you think. Entrepreneurs are known to be excellent multitaskers. They have to oversee the finances, payrolls, operations, supply etc to run a business smoothly. In this regular humdrum of tasks and duties, one often fails to pay attention in updating the corporate brand website, which is one of the integral representations of your brand’s identity. If you have or are planning to just keep a standalone regular business website in order to present a catalog of the products and services offered by your company then you are making a reckless mistake. Websites can make or break your business. It is not just an element of your brand identity but also a platform for your target consumers to interact with you and your brand. WEBBIES highlights 10 designing tips through which you can revamp/create your business website to be relevant in the present times:
- GRID AND LAYOUT FLEXIBILITY
The loading speed of the website is one of the major parameters of your website quality. As already mentioned above people have the lowest attention span more so at this point of time. The slightest of delay in website loading might divert the attention of the visitors. The design and development of the site should immediately respond to the user’s actions across platforms, screen sizes, scripting and orientation. A smooth mix of flexible grids and layouts clearly makes a website butter smooth and super accessible to its users.
- SAY A BIG NO TO POP UP ADS:
We witnessed top tier websites being hijacked by unnecessary pop up ads. This goes against the principle of minimalist websites which strike the right chords with the audience. Third party Pop up ads often might be cost effective but they are very intrusive and slows down the website. It overshadows the content of your website and your brand loses out on viewer attention. Keep your website jargon free and simple by having a secure website. That extra money you invest in website security is all worth it.
- PLATFORM COMPATIBILITY IS COMPULSORY FOR A RESPONSIVE BRAND WEBSITE:
Your website display and functioning should be compatible across all platforms. It the world of mobile phones and tablets as people surf the net much more on their cellphones and tablets rather than the desktop. Make sure your website works smoothly both on android and Ios as much as it works smoothly on desktop.
- LANDING PAGES TO LAND YOUR IDEAL CUSTOMERS:
In this digital marketing era landing page is the most essential part of your website. Inbound marketing is the real marketing and your customer needs to travel through a marketing funnel before coming across valuable content in the form of videos, podcasts, ebooks, blogs, webinar etc. The key to establish yourself as an authority in your business field is to have a well constructed landing page with easy legible forms and clear cut call to action buttons across your page. This is a great way to capture leads as well as take the deal forward with your target customers. A simple straight forward landing page goes a long way in marketing your business.
- A RESPONSIVE BRAND WEBSITE WITHOUT BRAND VISIBILITY IS A DEAD WEBSITE:
Your brand website is like breathing entity. If it is not affirmed with its identity it is non existent. Now is the time to identify the components of your brand which are clearly demarcated and represented in your website. Your brand logo and tagline should be highlighted well in your website so that your target customers identify with your brand. Always use bold colors and contrast to increase the aesthetic and user visibility of your website. A bright well toned website attracts and delights your leads.
- CONTENT WILL ALWAYS BE KING:
A well composed content including catchy taglines and product, contact and brand information will always be the major elements of a good website, Communication through words is key to your audience’s mind and also help them navigate through your website topography. It is important to use simple, relatable communicative language which is easily understood by most. Strategic marketing content is the way to engage your audience and trigger them to action. If websites are your brand identity, content is your brand’s voice.
- UX DESIGN IS THE MOST ENGAGING DESIGN STRATEGY TO FOLLOW:
User Experience is any form of interaction a user has with a product and service. Every aspect of this interaction is including the accessibility of the product and experience of the user on using the product. This could be the ease with which a user accomplishes his target task or how smoothly a user is able to interact with his device or solve his problem. Your website should solve your audience’s problem. With the introduction of automated replies and chatbots eases the consumer interaction and also makes your website accessible.
- A GREAT SEO LIFTS YOUR WEBSITE RANKING:
To get ahead of your competitors, you need to think ahead of them. SEO is not directly related to design but it helps majorly with your website ranking and marketing. This is directly related to content. With proper analysis of customer mindset and implementing them in your keyword search and density, your website strategically gets placed on the rankings with proper implementation of on site and off site optimization.
- PROTOTYPE YOUR REDESIGNED OR NEW RESPONSIVE BRAND WEBSITE:
It is very important to test your website before launching or relaunching your website. Run a few trial sessions by getting real customers on board. Your website should satisfy the needs and preferences of your consumers and not you.Their honest and unbiased feedback will help you improve the quality of your website. Trial sessions through prototypes is the most cost effective and time saving way to test your website.
- PROMOTE YOUR WEBSITE BEFORE LAUNCHING:
You have to create buzz before launching the website. Since majority of the people spend most of their time on social media it is better to design countdowns on social media pages like Facebook and Linkedin. Design posts which create curiosity for your target audience by highlighting the value it will bring to the users. A pre website promotion campaign on social media is key before launching a website. With work from home culture being the new normal and people around the world with even shorter attention spans ,a functional, responsive brand design website is the urgent need of the hour. For more information on branding and desing visit http://webbies.co