5 Simple Tips To Design Kickass Business Cards
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INTRODUCTION TO BUSINESS CARDS DESIGNS:
Business cards are the first reflections of your professional identity. It represents your brand. Business cards still remain the most important tangible entity in the digital world. Your corporate introduction remains incomplete without exchanging or handing over business cards. It is a very important element that allows smooth networking between groups of people.
If you are a 21st-century entrepreneur, who will know the value of business networks better than you? However, there is an overdose of faultily designed business cards doing the rounds in the market. We at Webbies as a result of frequent trials and errors have detected the flaws of design, designers often make. Either the design is too simple or too gaudy. They miserably fail to follow the protocols of a perfect business card. This is supposed to exude elegance and a formal impression.
1. MINIMALISM IS KEY : 
DO NOT OVERDESIGN! I REPEAT DO NOT OVERDESIGN!!! Your business card should be clutter-free. It should just contain the essentials including your name, phone number, email address, fax, and other particulars if needed. Your brand’s logo should be included but isolated from the rest of the text in the corner. There should be enough white space on the card. Visual psychology suggests that white space highlights the texts. It grabs the reader’s attention to the details and enhances visibility. The reader should be able to detect the name and details in the card in an instant. Hence keep in mind to create a simple yet clean layout that will eventually dominate the placing of the text.
2. COLOUR CONSISTENCY IS A MUST:
Colors are one of the main triggers of the human mind. It creates an emotional reaction. Most entrepreneurs use the traditional and popular white color which goes well with all brands. It is always a good idea to use a color that goes well with the personality of your brand. It is advisable to use one or two independent colors for the card and contrasting font colors to make your business card stand out. Here is a small directory of colors and what they signify.
Red – signifies passion and enthusiasm
Blue – peace, and calmness
Brown- earthy and conventional
Pink- dainty and imaginative
Orange- creativity, and vitality
Green- eco friendly and protection
Black- dark and mysterious
White- purity
Purple- bliss Yellow- happiness
3. USE THE BACK OF YOUR CARD JUDICIOUSLY:
Most of the business cards leave the blank backside of the card. This is a very silly mistake. Various strategies can be employed to make use of the rear side of the card. You can enlist deals and coupons specially offered to the cardholder as a gesture. You can also enlist the special products that your brand offers. Or include the plus points of your brand or famous brand testimonials or user ratings. You can also include the social channels of your brand to increase your digital following. Commonly included calendars at the back do not help with your marketing strategy.
4. THINK OUT OF THE BOX BUT ALSO STAY UPDATED WITH TRENDS:
Recent trends are overflowing with aesthetically designed cards. A great business card today is laden with 3D effects which raise the text and the design. This adds elegance to the overall look. This glimpse stays in the mind of the people which helps them recall your business. Apart from using paper, you can also use alternative materials like wood, leaf, metal or pebbles, or other creative items to make a business card. This will make your business card unique in the eyes of the people. Adding your dash of creativity always helps rather than blindly imitating what’s already there.
5. USE YOUR BUSINESS CARDS AS NETWORK MARKETING CARDS:
As mentioned earlier your business card is one of the important representatives of your brand. It should be creatively used to get your brand’s message across. You can create a multipurpose card in the form of a bookmark, scratch card, or sticker or it could even have a QR code to avail discounts and offers. Quirky brand facts can also be included to create intrigue and stir their attention. You can also include the logo of a social cause your brand is a part of to reflect the values of your brand.
These are the most important tips to keep in mind while designing a decent well functioning business card. Webbies is specialised in designing websites, graphics, business cards, and web development.
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