Google’s Material Design Basics
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Design before 2014 was an aesthetic pattern that appealed to the sight. Google’s Material design is an amazing fusion of good design and functionality. Aesthetics and technology worked together to ease user experience. Via smart designs and strategic innovation, brands could achieve a targeted number of goals.
3 MAJOR GOALS WHICH GET COVERED WITH MATERIAL DESIGN :
1- INNOVATE- To innovate a visual language. This visual language creates a combination. This combination fuses the principles of good design with technology.
2- UNIFY: An interconnected system that unites and regulates the user experience. This is available across all platforms, inputs, and devices.
3- PERSONALISE/ CUSTOMIZE: Customise the material language first. Then expand it to suit the brand’s needs and expressions.
3 MAJOR PRINCIPLES OF MATERIAL DESIGN WHICH WEBBIES THINKS WILL
GUIDE YOU THROUGH YOUR DESIGNING JOURNEY:
1. REAL WORLD INSPIRATION
Real-world designs inspire material designs. These are recreations of paper and ink designs in the virtual space. They are completely visual differing from real designs which are tactile. Apple’s Skeuomorphism morphs real designs in the virtual world. This promotes easy user identification. (Give pics) Think of road architecture in real life. Roads branch out into lanes to lead you to your destination. The function is to direct you. In the same way, material designs help a function and enhance user experience.
2. GRAPHICS ARE THE BACKBONE OF YOUR DESIGN:
Graphics is the language of material design. It immerses in space, typography, grids, imagery, and colors. This creates an organized pattern, significance, and focus. It guides and enhances the user experience. Typographies and visuals communicate the message of the brand. A clear hierarchy unites the design with precision and elegance.
3. ANIMATION AND MOTION:
Interface motion experience is one of the handy ways to direct users’ attention to a specific goal. A hassle-free user interface calls for components that merge in a single direction. Think of a picture or a command which travels on to the very next page keeping in sync with the end goal. Seamless transitions can only happen through a balanced animation motion. It has to be in tune with the brand’s purpose.
Webbies is an innovation and design company. Their expertise lies in Website designing, innovating user experience tools, and creating accessibility through material designs.
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