All About Font Designs!
Webbies
ALL ABOUT FONT DESIGNS
Brands have a visual personality just like you and me. Most attention has been given to visuals and images which have the power to influence target audiences. Very little attention is given to font designs that have an equal role to play.
It is also proven that people’s brains have been neurologically conditioned and hard-wired to interact with and perceive fonts and chromes in different manners.
Your first computer education class in school, back in your childhood, was one of the first instances where you were introduced to font and typography. Most classic and world-famous fonts like Times New Roman etc were some of the earliest and basic fonts we all were aware of.
Even the mere mention of fonts reminds us of these when asked for. But these were actually not fonts but typefaces. Typefaces are a group of fonts that share the same font designs.
These ancient font designs also feel old school and traditional nowadays because they have been present, viewed and used for centuries. But you will be surprised to know that there are till now 6 major font styles that have evolved over the years.
Under each font styles come hundreds of fonts that are used by most brands to evoke psychological reactions from the audience and influence them.
Over the years even we designers at WEBBIES have also used different font styles for different brands. We go by the themes and nature of these brands. For example, if it is a premium luxury brand for men then we resort to traditional royal fonts to reflect luxury and opulence. If it is a quirky, trendy brand then the fonts used represent fun and out-of-the-box impressions to attract the audience.
4 MAJOR USES OF TYPOGRAPHY AND FONT STYLE :
1. CREATE A FLEXIBLE VISUAL HIERARCHY:
Many times copies are hard to read when words are written too close to each other. People find it difficult to distinguish one word from another and are likely to get exhausted by the end. A well-formatted copy is important so that the audience concentrates on the content rather than wasting their energy in figuring out what is written. Human beings are psychologically wired to read content that is well organized visually. The elements on the page should have visual similarity which would make the content easy and a delight to read. Maintaining visual hierarchy is a must.
2. THE FONT TYPE FACE REFLECTS THE PERSONALITY OF YOUR BRAND:
You should choose a group of typefaces which represent the nature of your brand. You do not have to be stuck with one type of font for the rest of your website. Your designers can play around with one category of typeface fonts as per your brand demands to break the monotony of the visual hierarchy. Also reflects the values of your brand. One of the most popular typefaces which are trending this year is classic, minimalist, or pixel art fonts.
3. IT EVOKES EMOTIONS OF YOUR TARGET AUDIENCE:
Content marketing is an amazing way to communicate with the audience but the style of written content also matters equally. Your written content should evoke emotions from the audience. Typeface styles illustrate certain attributes. A blocked sturdy Baskerville typeface reflects strength and confidence whereas a well-crafted Times New Roman typeface represents something formal opulent and luxurious and luxurious. Typefaces and fonts should have the power to move your audience and influence them through the written representation of your brand.
4. HELPS IN CONVERSION OF LEADS:
Your website can acquire a lot of traffic but if you are unable to convert that traffic then your website is as good as of no use. You will be surprised to know that typography plays a huge role in converting leads. The correct form of Typography enhances your website readability. Not only the quality of your language but the presentation of your language is also important to improve the overall impression of your website and generate leads.
The spacing of lines, words letters also affects the presentation of your website. Specific spacing or lack of spacing can make your reader feel overwhelmed, which leads them to click away.
Some quick font designig tips to wrap up :
1. TAKE THE COMPATIBILITY TEST:
- Take on the role of a matchmaker. Pick and choose fonts which are in tune with each other. The typography should be compatible to the character of your brand.
- Never stop looking. Keep observing and exploring other brands and their clever use of font styles.
- Never stop discovering new font styles till you fix some of the most relevant ones for your brand.
2. GEAR UP FOR A FONT MAKEOVER IF YOU FEEL LIKE
- Many business folks would want to refresh their brand identity to stay relevant and cater to a larger or changing audience. This brand refresh is mainly done from the surface whereas a branding is a start from scratch job.
- In both these cases typography and font design is crucial as most well established brands like Facebook and Cadbury have resorted to a change in font to update the visual appearance of the brand.
3. FEW IMPORTANT FISHES IN THE FONT SEA
Here is a quick list of fonts and their representations at your disposal
- SERIF FONT- Reflects traditionalism and class. Mainly used by companies which have a rich heritage and reflect reliability. (insert pics of heritage jewelry brand logo and some newspapers) –
- SLAB SERIF FONT – These font designs depict boldness, firmness and authority. Widely Used by Electronic and Automobile brands to demonstrate the power of their brand quality. (Insert pics of SAMSUNG, HONDA or similar brands
- SANS SERIF FONT- Modern, trendy and straight forward, this is the most direct and minimalist font used by companies who want to clearly communicate their brand motto. ( used by microsoft and others)
- SCRIPT FONT : With elegance, creativity and fancy, Mostly used by brands which want to depict their creatively charged side. ( mont blanc etc)
- MODERN FONT: This is the most unconventional font style. Conveys trends, style and intelligence. (used by fb, mac etc)
- DISPLAY/ DECORATIVE FONTS: Twisted fine tuned fonts to demonstrate the fun and excitement factor of a brand.
4. HONESTY AND TRANSPARENCY MAKES ONE DESIRABLE:
- Always remember that legibility and the identification is one of the most important aspects at this time irrespective of whether you are branding or re- branding. .
- If the font appearance is not crystal clear to the viewer and does not fit with your brand message then it will miserably fail to attract attention.
WEBBIES believes that you gotta You gotta dress your writing in a way that will impress. Make sure your Font appearance and presentation are crystal clear for even a semi-blind guy to read.
