7 Brand Promotion Tips To Get It Right
BRAND PROMOTION TIPS
Hey folks, we are back with brand promotion
We have spoken about brands and branding in the last blog. We hope your branding boat has started sailing and we look forward to witnessing you on the market shore soon. But did we forget something? Does your branding game only start with planning and creating an image of your brand. What about your brand getting on stage and speaking a few words on its special qualities and how it will change the lives of people it meets? What about the applause thereafter? In short what about your brand promotion seesh? Let’s talk about brand promotion.
Branding goes into vain if it is not promoted strategically. We have seen thousands of brands being created but fall short of success because of faulty promotion tactics. Years of branding and marketing at Webbies have equipped us with different ways in which brands can be creatively promoted.
These time-tested tips are sure to get your brand lots of attention and claps for the longest time even on a limited budget.
So without further ado let’s get on and shoot:
1. NETWORK TO INCREASE YOUR NET-WORTH:
BE PRESENT. The first step to building a brand or a life, in general, is to make sure that people see you. Set up your business at a location where people can easily find you. Make sure to be present at important networking events, seminars, and webinars where there are innumerable opportunities to speak and promote your brand. Be present engage and let your brand do the talking.
2. GET SOCIAL FOR THE SAKE OF BUSINESS:
Social media is a powerhouse of brand promotions. Every other brand has its official page on FB or Instagram. Set up pages on these platforms and create a strategic social media marketing plan. Tell your graphic designers and content writers to get down to business. Create interactive posts which will keep the audience engaged. Host quizzes and giveaways to attract attention and also post video testimonials to build trust. If you are a B2B business, Linkedin is a great platform to attract potential entrepreneur leads.
3. PROVIDE VALUE BEFORE SERVICE OR RATHER VALUE OF SERVICE:
Always keep an active blog section on your website. Blogs should provide valuable insights on your product and should be like a textbook for customers to refer to. Be the Albert Einstein of your business so that people are able to recognize your expertise in your business and flock to you for your services. Just like relationships people will only commit and confide in you if you are able to provide them value before service. It is not about only selling your service but also selling your service well. NYKAA Beauty does a brilliant job in creating blogs, tutorials, and content that motivate their target audience towards their expertise.
4. LET THE SEARCH BEGIN AND END!
Yes, we are speaking about SEARCH ENGINE OPTIMIZATION. Increase the visibility of your website by investing in SEO which will be able to monitor maximum visibility of your website through organic search engine results. Create an SEO-engineered website so that you are able to rank at the top search results in google and be visible to a maximum population of the target audience.
5. LIVE STREAM YOUR BRAND’S DREAM:
This may be a daunting task at first but you need to familiarize your audience with your brand first. You need to get on board and tell your story. Conduct live streams on Instagram and Facebook. Speak about the purpose that drove you to create this brand and what difference can it make in people’s lives Your relationship with your customers and vice versa is key in the brand building and promoting process. Make sure to keep it both ways or else it might falter.
6. LET CONSUMERS BEAR TESTIMONY TO YOUR EXCELLENCE:
Customer reviews and client testimonials do wonders to build brand credibility. Social proof is one of the strongest ways to promote your brand. On a tight budget make good use of your loyal customers and get them to shoot videos describing the pros of using your products. Trust can only be strongly built through one human to another and reviews and testimonials are a great way to humanize your brand status.
7. NOT ALL ADVERTISING IS EXPENSIVE ADVERTISING.
The word advertising gives off an expensive vibe but not all advertising is expensive. Platforms like Facebook and Twitter are relatively inexpensive compared to other advertising platforms. these platforms are enough to give your brand the exposure that it needs. Even a simple Facebook and can garner some attention and get you some leads. Do not miss out on every bit of publicity opportunity that you get.
WEBBIES hopes that these tips help you to take your Brand Promotion to achieve new heights. For more information on branding, designing and innovation visit https://webbies.co/