11 Graphic Designing Tips For Branding
Webbies
A FEW EXPERT TIPS FROM THE WEBBIES DESK TO ASPIRING ENTREPRENEURS AND DESIGNERS ON GRAPHIC DESIGNING FOR BRANDING:
1. CRAFT A BRAND PURPOSE OF YOUR DESIGN:
Your brand should have a clear-cut purpose. This purpose will be translated into the design for communications. Most brands have emotions attached to them. Your design should be able to break the barrier of language and immediately incite emotions into your target audience. After brainstorming about how to connect your brand purpose to your design, you can get down to the business of starting your design. (give examples of emotional posters by Asian Paints and other Indian brands )
2. MAKE THE USE OF MOODBOARDS:
Moodboards are a magical collage of inspiration that will give you a clear visual description for your design project. This includes stock photos, fonts, collages, and descriptive words. Brainstorm, sketch, and create a mood board. Be sure of complimenting your images with what your brand is communicating. (pic of mood board from Canva)
3. PRACTICE PROXIMITY:
Proximity should be practiced while curating your design elements. You can use different elements and make a host of different design versions. Then choose the best version for your brand. Capitalizing on empty space highlights the design. Embrace negative space to master art layout. (give pictures)
4. ACE ALIGNMENT:
Elements should be tactfully aligned from left to right or center but should follow consistency. Alignment is all about attention to details and default lining.
5. WHAT THE FONT?
The aim of your communication should compliment the font or design. The major font families are Sans (modern style), Serif (book text), and Display (fun, quirky and elegant). You can create a list of fonts under each category and then use it in accordance with your brand theme.
6. OPPOSITES ATTRACT:
Contrasts are always complimentary. They highlight the design and increase visibility. To ensure steady attention to design keep in mind the following concepts
- Bold and light colors
- Round and Tall fonts
- Use one font family
7. MAKE IT POP SHOCK:
Popping designs are quick to grab attention and enter your memory. Always maintain visual hierarchy by using elements in relation to your design. Remember when everything stands out nothing stands out. So always contrast the bright and the dull elements as per your need and balance and get the design popping.
8. COLOR WHEEL BASICS:
Colors have inherent meaning in them. You need to know a few color concepts before you sit to design or brand. It is no rocket science and is super easy. The primary colors mix to make secondary colors and secondary colors are mixed to make tertiary colors. (attach a color palette and color wheel) The color wheel helps you to identify analogous and contrasting colors.
9. TINTS AND SHADES:
The color wheel also has all the warm colors which exhibit warming and energizing concepts. So if you have an energy drink business you can use red which is a warm color for your branding. Cool colors are calm and peaceful. Tints and shades enrich the contrast of the design.
10. CRAZY FOR PHOTOS:
Humans perceive imagery faster than words or even design. They communicate ideas in an instant. To highlight an image scale to zoom in a focal point and crop to remove a distraction. Avoid cheesy and cliched images, (pic as an example)
11. SHARE AND PUBLISH:
Once your design is ready, try getting feedback from select people. Then publish to the relevant channels your brand uses. You can save the design in Jpeg, PNG, (logos), and PDF.
These highlights are extremely basic but often overlooked by even the most experienced designers. To keep up with the super stiff competition both the entrepreneur and the designer should work together.
Entrepreneurs can supply their designers with the purpose and insights of their products and designers can translate them into visuals. Hope this article gives you the much-needed tips to boost to venture your way into the graphic designing and branding world. Webbies looks forward to your impeccable and passionate creations.
