10 Quick Expert Tips To Design Promising Logo designs
Webbies
Designing logos can be a daunting task. Great logos do not come out of thin air. They are seldom instinctive. To create a symbol for your brand requires you to keep your best creative foot forward. Requires tons of brainstorming and repeated consultations lead to the process. If you are lucky you might crack the design in an hour or even a few seconds… If not it may take weeks and months to zero in on a perfect logo for your brand.
Here are a few quick tips from Webbies to keep your creative juices flowing –
1. THOUGHTS ARE COMPLICATED. LOGOS ARE NOT-
In the words of Walt Whitman- ‘’ Simplicity is the glory of expression” You should swear by this if you are an aspiring designer. Always keep things crystal clear and simple. Follow one line of thought and try to connect it with your brand. You can jot down words connected to your brand and start thinking. This organized thinking will give birth to ideas. You can systematically work on them. DO NOT OVER-DESIGN. Be direct and focused.
2. YOUR LOGO= YOUR BRAND PROMISE
Your logo is the face of your brand. It represents your brand’s identity. It should be relevant to the nature of your brand. Your logo should always deliver your brand’s promise. It should build credibility among your target customers. You have to know the needs of your target customers at your fingertips. These are a few of the pointers to contemplate on while brainstorming your brand logo.
3. ORIGINALITY BUILDS CREDIBILITY-
Your brand’s logo should be authentic. Plagiarised designs are a big NO. It should be credible enough to reflect the aspirations and values of your brand. An original design adds value faster than it adds costs. Authentic brand imagery can generate massive trust amongst your target audience. It creates a long-lasting positive impression of your brand. Here are some logos designed by Team Webbies.
4. TURN OFF THE CREATIVE TAP WHEN IT OVERFLOWS:
The abundance of ideas is both a blessing and a curse. But as a designer, you need to strike a balance. A zillion ideas will trap your mind in a web of complications. Resist the temptation to clutter your logo with excessive design. Negate unnecessary elements to highlight the essentials. Simplest logos made on a vector scale work both on large and small scale platforms.
5. DESIGN FOR ETERNITY:
Always think about the present and future while designing your brand’s logo. A good logo ensures longevity for the times to come. It should be customization and scalable for future alteration and rebranding. Your brand might sustain beyond your mortal years. Designers then should get access to the logo designs’ vector file and customize accordingly ( give examples of brands that customized their logos and their pics) Hope these quick tips help you in your journey to create a simple, authentic sustainable logo for your brand.
6. CHECK OUT WHAT YOUR COMPETITORS AND OTHER DESIGNERS ARE DOING:
Inspiration can be found in the darkest of corners. Even from your competitors. Analyze what kind of logo designs and resources are working for them and what kind of designs are not. Try to discern their approach and attempts towards a successful logo design. Also thoroughly check the unsuccessful attempts by your competitors which will help you apply checks and balances to your own approach. But always keep the authenticity principle in mind. Having a look at the flourishing designers in websites like Canva, Dribble, and others can also give you a decent sense of direction for your design.
7. KEEP YOUR LOGOS FLEXIBLE:
Since your brand is going to use multiple channels, your logos and designs should be compatible with each of them. Multi medium requirements are a do-or-die part of marketing and your designs should adhere to it. Fonts, typographies, and designs should have smooth accessibility across all platforms. For that, you need to create multiple layouts which can flexibly translate all of the formerly mentioned elements and create a multi user-friendly brand experience.
8. LOGO DESIGNS SHOULD CAPTURE THE ATTENTION OF THE IDEAL BUYER:
If you are in the branding business in any designation including an entrepreneur, marketing manager, or designer, you have to know the psychology of your target audience at your fingertips. Your brand may have multiple buyers. You need to strategically make a category list first. Then chart out their qualities, needs, demands, and temperaments. The essential information to consider is
- Age
- Income
- Job Title
- Location
- Interests/Challenges
- Wants/Needs
- Goals
- How they find their information
- Buying/Shopping Behavior
- And other relevant information
Apart from these, it is also important to hold frequent interactions with your audience. This will help you know their deepest needs and fear. This will help you enrich your own branding process and also help you reach your audience in the most remote corners of the world.
9. ICONS AND ILLUSTRATIONS MAKE YOUR LOGO STAND OUT:
There are ample examples of super successful brands just using illustrations and icons. The best examples are Mcdonald’s, Nike, Apple to name a few. Icons and Illustrations are the most direct and quirky ways to communicate the identity of your brand. A standalone icon and typography make the brand logo look professional. An effective combination of both makes the brand easily recognizable and remembered by the masses.
10. IMPLEMENT LOGO DESIGNS STRATEGICALLY:
Your logo-making journey is futile if you are not able to market your brand strategically. A designer’s job doesn’t with only graphic designing and logo making. Collective collaborations between management and the design team are the only way to build a successful marketing plan. The icing on the cake which in this case is brand marketing is as important as the cake itself.
Attaining the status of an icon requires tons of presence in the industry. Big brands like Apple, Starbucks, etc were here for a considerable period of time before they could become an icon to take inspiration from. Over the years they have made extensive marketing and designing skills. This made them rise to precedence and are now deemed as the most powerful brands ppl recognize.
Webbies believes that even if your business is relatively new you have the power to raise your brand to prominence. After all, it is the digital era and there are myriad ways to make the best logos in the business. BRAINSTORM, STRATEGISE, AND IMPLEMENT.
